ID Studio - Case Study (International Ear Care Centre / Clinic)
Case Study: (International)
Naperville, IL, 06/10/2013 - Connect Hearing opens two completely new and
innovative clinics in Upland and Temecula in Southern California. These two
clinics are the face of the new Connect Hearing brand identity and offer valued
customers an improved patient experience. Connect Hearing will celebrate these
openings with their customers by holding open house events in both clinics.
The King Concept, the new patient-centered
focus
Location
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Name
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Interior Aspect
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Chair, Office table, Registration Counter, Laminated Flooring,
Wall décor(green),
plant, hanging ceiling lamps, suspended ceiling
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Rooms / Areas
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Treatment Room, Waiting Area, Registration Counter,
Medications Area, Private Toilet, Public Toilet, Payee Window
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The King Concept,
the new patient-centered focus
Connect Hearing has
developed a completely new concept. In its center lies the patient who should
always be the absolute focus of attention and should feel welcomed and at home.
Furthermore, a brand identity cannot only be visual but should be experienced
with all senses. Consequently, these new clinics are equipped with a unique and
specific light, sound and visual concept. The personalized solutions will then
enhance lifestyles and improve understanding. This is why the new clinic
concept revolves around the customer.
Modern technology in a cozy
atmosphere
During the counseling process Connect Hearing uses
state-of-the-art, hi-tech equipment in order to achieve the best possible
clinical results. The interior decoration combines a comfortable and cozy reception
area with soundproof but open Solution rooms, where customers enjoy a
professional but stress-free consultation process. Tablet PC’s prepare
customers for their upcoming visit, and at the end of the solution-finding path
they are kindly asked to tell their personal story and experience.
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